Exclusive American Idol® Trip for a Lucky Regal Crown Club Member
KNOXVILLE, Tenn.--(BUSINESS WIRE)--Feb. 25, 2013--
Regal Entertainment Group (NYSE: RGC), a leading motion picture
exhibitor owning and operating the largest theatre circuit in the United
States, announces an exclusive offer for members of the Regal Crown
Club. With the purchase of a large fountain Coca-Cola® at a Regal
Entertainment Group theatre, moviegoers who swipe their Regal Crown Club
card will be entered for a chance to win a trip to Los Angeles to attend
the 2013 American Idol® finale this May!
Regal has joined forces with Coca-Cola to launch the “Win a trip to the
Idol® finale” sweepstakes. Coca-Cola has been an official sponsor of the
number-one rated television program, American Idol®, for all of its
twelve seasons. American Idol® airs Wednesdays and Thursdays on FOX.
The sweepstakes runs through March 28. Regal Crown Club members 18 years
or older can enter for their chance to win the grand prize of a trip for
two to attend the two-part American Idol® Finale at the NOKIA Theatre
L.A. Live. To enter, moviegoers can sign up or use their existing Regal
Crown Club card when purchasing any large Coca-Cola fountain product.
For Official Rules and complete details including a no purchase
necessary method of entry, visit www.cokeplaytowin.com/idolregalcrownclub.
“Through our partnership with Coca-Cola, Regal Crown Club members have a
chance to see the finale of this very popular show in person. Regal
Entertainment Group is thrilled to give one of our loyal moviegoers and
a guest the opportunity to see these rising stars and to experience the
excitement and glamour that is L.A. LIVE,” said Ken Thewes, Chief
Marketing Officer, Regal Entertainment Group. “Coca-Cola is a premiere
partner for Regal, and we are honored to once again collaborate through
this tremendous promotion.”
“Regal theatres continue to be a great partner of Coca-Cola. We are
excited about this customized American Idol® sweepstakes that will
reward one of Regal's loyal consumers with a trip to the American Idol®
Finale. We look forward to continuing to work with Regal to develop
unique, value-added promotions that enhance the movie going experience
for Regal consumers,” said Stefanie Miller, Group Vice President of
Strategic Partnership Marketing, Coca-Cola Refreshments.
With more than seven million active members, Regal Crown Club is the
number one theatre loyalty program in the country. The Regal Crown Club
allows moviegoers to accumulate credits at the box office and concession
stand to earn free popcorn, soft drinks and movies. Regal Crown Club
membership is free and open to everyone 13 years of age and older,
although you must be 18 or older to enter the sweepstakes. Membership is
obtainable at any Regal Entertainment Group theatre or online at www.REGmovies.com.
Full contest rules are also available online at www.cokeplaytowin.com/idolregalcrownclub.
About Regal Entertainment Group:
Regal Entertainment Group
(NYSE: RGC) operates the largest and most geographically diverse theatre
circuit in the United States, consisting of 6,880 screens in 540
locations in 38 states and the District of Columbia as of January 24,
2013. The Company operates theatres in 43 of the top 50 U.S. designated
market areas. We believe that the size, reach and quality of the
Company's theatre circuit not only provide its patrons with a convenient
and enjoyable movie-going experience, but is also an exceptional
platform to realize economies of scale in theatre operations. Additional
information is available on the Company's Web site at www.REGmovies.com.
Suggested Tweet: Buy a Large Coke at Regal Cinemas for a chance to win a
trip to Hollywood for the American Idol finale! regmovi.es/14Z7eqt

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130225006239/en/
Source: Regal Entertainment Group
Media Contact:
Russ Nunley
Vice President of Marketing
& Communications
Regal Entertainment Group
865-925-9539
russ.nunley@REGmovies.com