|Last Price||Today's Change||52-Week Range||Trading Volume|
|53.72||0.00 (0.00%)||36.09 - 58.37||1.2 thousand|
Market data as of 12:00AM 12/10/13. Quotes are delayed by at least 15 min.
Application to Transform How Marketers Create, Automate and Optimize Campaigns with Real-Time Capabilities to Deliver Personalized Customer Experiences at Scale
Built on ExactTarget’s FUEL platform for the Salesforce ExactTarget Marketing Cloud, Journey Builder will enable marketers to map customer journeys to digital marketing interactions, such as email, mobile, social and Websites, to power personalized customer experiences that dynamically evolve based on consumer or customer engagement.
“Companies are operating in a mobile-first world where consumers have a
level of connectivity that is unprecedented – driving interactions
across every digital channel at every hour of the day,” said
Key capabilities of ExactTarget Journey Builder will include:
“As we evolve to meet the needs of connected consumers, we have to
transform our marketing by creating a seamless experience across every
digital touchpoint,” said
Currently in beta, Journey Builder is currently expected to become generally available during the fourth quarter of calendar 2013.
“The only companies that will be successful in the age of the customer
are those that obsess about their customers, marrying digital
engagement, traditional marketing and data to create complete brand
experiences from need identification to ongoing loyalty,” wrote
Journey Builder was unveiled today before a sold-out crowd at
Marketers from around the world are attending the three-day event, which
features education and content, including keynotes from author
For updates on Connections, follow @ExactTarget and the hashtag #ET13 on Twitter.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase ExactTarget applications should make their purchase decisions based upon features that are currently available.
ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget's suite of integrated applications enables marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. ExactTarget is salesforce.com company. For more information, visit www.ExactTarget.com.
Kari Brownsberger, 312.329.3980
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