|Last Price||Today's Change||52-Week Range||Trading Volume|
|55.81||0.21 (+0.38%)||35.19 - 57.99||912.8 thousand|
Market data as of 11:10AM 12/09/13. Quotes are delayed by at least 15 min.
Metrics Standardization Accomplished Through Industry Collaboration
with MPA -
The standardization of initial audience and engagement metrics was
accomplished in collaboration with leading magazine publishers, MPA –
“Adobe is continuing to lead the digital publishing revolution with new
“The team at Adobe was the logical choice with which to work on this
initial phase of the standardization of MPA’s metrics,” said
The metrics will be available to all customers of Adobe Digital Publishing Suite, Enterprise and Professional editions. Adobe will also share the implementation methodology with the industry at large to ensure widespread adoption of these important industry standards.
“Adobe's announcement marks a welcome first step towards an industry
standard for measuring digital magazine issues,” said
More Innovative Features in Digital Publishing Suite
In addition to the availability of integrated standardized audience metrics, Adobe will deliver additional features for DPS in its latest release including: support for iOS 7, integrated push notification capabilities that alert readers of new content with custom text notifications, iOS device camera APIs, support for Mobile Safari Web Viewer to permit new readers to see shared content on the iPad without downloading the app, and the ability to schedule a specific date and time for publication of Folios to streamline production time and cost. All features are available today.
For more detailed information about analytics and DPS including access to the integration methodology document, please visit www.adobe.com/go/mpa-standard-metrics.
For more detailed information about product features, pricing and
language versions, please visit www.adobe.com/products/digital-publishing-suite-family.html.
Additional information about Digital Publishing Suite is on the Digital
Publishing Blog. See inspiring applications built by DPS customers
in the new
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
Adobe Summit 2014 – The Digital Marketing Conference Registration Now Open
12/09/2013 12:01 AM ET
Adobe to Webcast Q4 and FY13 Earnings Conference Call
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